New Affiliate: Prof. Dr. Kay Peters

30 April 2013, by Elena Granina

Wir freuen uns, Prof. Dr. Peters als neuen Affiliate bei uns begrüßen zu dürfen.

Since 2012, Prof. Dr. Peters holds the endowed professorship of SVI for microeconomics, marketing and dialog marketing at the University of Hamburg. His research focus is on customer centricity, integrated communication and international marketing – inter alia in the field of health care and health care management.